Are you starting a business and have a small budget? And want to utilize every single penny to make more profit from your small business marketing budget? In this article, we discuss ways to advertise and promote your business.
It’s important to know the best ways to promote your business and how can you advertise your business on a small budget. How your business will attract and retain buyers with minimum investment.
If you think business promotion is an easy thing then answer is no. Promoting a business is difficult for small businesses. For startups to established businesses, there are proven advertising and marketing strategies that can bring new customers and retain them.
Top 10 Ways to Promote Your Business
1. Business Plan
Having a marketing strategy is the first thing. Then invest your time and money to find best business prospects and research the ways to get them. Where you’ll find the right business manager on social media or local business meetings? How to advertise and reach online customers through search engines. Will online coupon sites or coupons in newspaper work? How to start promoting your business and sell products to target customers? Pen down the specific answers to these questions and use them when you start any new marketing tactic.
2. Business Website
A business without a website can’t be a imagine today. It is the best way of business promotion. You can hire a website designer or use a website builder like Wix, Squarespace etc. that are easy to use.
3. List business in Local Search
Local search is important for a business. Now promoting a business in local search is not difficult. You can list your business Google and Bing. You can start with Google My Business page to list a business on Google search. Similarly, you can register on Bing Places for Business to listed there. You can also take advantage of Yahoo Small Business – Local Marketing and Listing. Along with that many business directories e.g. Yahoo local, Yelp, Justdial etc. allow free and paid listing. Paid listing has numerous advantages over a free listing.
4. Social Media Presence
It’s almost necessary to be present on social media sites as LinkedIn, Facebook, Twitter, Instagram, Pinterest, and Google Plus. There you must write a good description, use the business keyword, and add a link to your website.
You must be active in groups and communities where your products/services are being discussed. Always try to help people and connect with them to increase sales.
First, understand the customer and then regularly share you some information and pictures on your social media pages and groups. This information can be anything that relates to your customers.
On Facebook, you can boost your popular posts to reach out new customers of same interest. Believe promoting a business was never that much easier.
5. Business Stationeries
Startups should have employees business cards, company letterhead, and envelops. These things bring professionalism in eyes of your potential customers. Company name, logo, office address, contact numbers, email address, website URL, and social media links should be clearly mentioned.
6. Newsletter Services
As a business person, you should build and use professional email list of your clients. MailChimp, AWeber etc. are professional newsletter services that you can use. Users can subscribe through newsletter box and if they don’t want to receive emails then have the option to unsubscribe.
7. Ask Help from Friends and Customers
You may ask help of your friends and relatives. Visit them and give your business cards to distribute to their friends.
Service providers can give their business cards to customers. That way, when anyone will ask, they can give your business card.
Take help from other business persons who are related to your business but not your direct competitors. They can recommend you when someone will ask.
Those who are in same nice, tell them, you are available to handle their workloads. But never double cross them to steal their clients.
8. Join Professional Groups
Not only join professional groups but also attend regular meetings and hand out a business card to concern persons. Listen to them carefully and convey your points politely.
Mostly paid groups attract target customers. There you can enlist your business name, contact details, and website. Double check all your entries to get business.
You should join in 3 or 4 groups and actively participate to do direct/indirect business promotion. This way you can catch targeted customers easily.
You can press release to all possible channels like newspapers, magazines, websites, tv, and radio. Picture and video ads work well.
You can publish articles in newspapers, magazines, and websites to bring awareness about your products/services. Don’t forget to link your website and social media profiles to the articles.
10. Video Marketing
YouTube is not unknown today. Many people are using it for business promotion. You can make videos about your products/services and promote them. That way, customers will surely knock your door.
I believe you liked my business promotion tactics and will share on social media.