Have you ever wondered how blogs and other websites make money? Why do not digital newspapers charge me for reading their content in the same way as a physical magazine? Why do ads appear on YouTube videos? Why, if I am looking for information on Google about the latest Samsung or Sony phone launched, do I automatically appear advertising spaces related to the purchase and sale of cell phones? Well, today I am explaining what is Google AdSense, the second pillar of Google and the answer to all the previous questions.
What is Google AdSense?
There you are going to know what is Google AdSense and how you can make money. Bloggers, YouTubers, news sites, app developers and those who distribute their content via the web place advertising blocks and links the around their content and earn money. One of the most profitable advertising options on the Internet is Google AdSense, even better than directly contracting with advertisers. You can identify if an ad is published by Google AdSense by placing the cursor on the right side of the ad, usually, there is a sign that says Ads Google, AdChoices or DoubleClick.
To understand how it works it is better to consider an example: I have a blog where I write recommendations about sporting goods and exercise clothes. Well, what if next to my content Adidas, Umbro or Nike ads appeared in such a way that the readers wanted to go directly to the pages of those brands to get the products. So I would receive a percentage for each click -even if the user does not buy- or for each visualization, the brands would get sales and impressions, and the user could access offers related to what they need (not as in the old website with ads of everywhere), everyone wins!
That’s the AdSense business and in general Google’s business, which makes it so profitable. Google AdSense is the intermediary between advertisers (advertising brands) who need spaces on websites to show their offers, and content publishers (bloggers, video bloggers, creators of apps) who have those spaces in their blogs, videos, apps, and websites. The magic is that everything is done automatically and with tracking algorithms that take advantage of some user browsing data to show you only the advertising content most related to what you are looking for (if you look for shoe designs, you will be shown shoe ads if you search for content on mobile phones, mobile ads, etc.). That’s why it’s so profitable because they’re personalized ads.
Integration with Google Analytics and Google AdWords
In short, you can use Google AdSense to monetize your content. Now, if you are an advertiser and you are looking for those spaces, for example, that your offers of diapers appear in a maternity blog, you must use Google AdWords, the brother of Google AdSense that is closely related to this one and which is responsible for providing the display network, that is, the set of sites available to display those ads. And we can not leave behind Google Analytics that allows you to carry advanced statistics and account can be integrated with just a few clicks into the AdSense and AdWords accounts.
AdSense, AdWords, and Analytics are the Google trinity, which makes Google one of the most profitable companies in the world, which allows many brands to increase their popularity among potential customers and many of us can earn income by making their content. By the way, with the example of diapers I take the opportunity to highlight that Google AdSense and Google AdWords, in addition to Google Analytics, are services for businesses as big as Coca-Cola or even small as the corner store, and for websites with tens millions of visits or a growing blog with a couple of hundred impressions a day, everyone can take advantage of such services no matter the size of your site or business.
How is Google AdSense Integrated into a Website?
What are Advertising Blocks?
The advertising blocks are the spaces that as creators of content and owners of websites we have to lend from Google AdSense who in turn will assign them to the ads of the advertising brands with the best offers in an automatic auction process that takes place in thousandths of a second, with enough quality to guarantee profitability for both parties, for the advertiser and the owner of the website. The latter decides how much space of your site you want to lend for each ad unit if you want to display text ads and image ads simultaneously (the most recommended) or if you prefer to display only text or graphics only.
How are Advertising Blocks Integrated?
Again, the magic is that Google AdSense do all automatically. What you must do to integrate a block is to create a code snippet on the AdSense website, and that code will then be inserted into your site in the position you prefer, copying and pasting such code directly into the source code of the website or simply with the help of a plugin or a widget that allows content management systems (CMS) such as WordPress, Blogger, Joomla, and Drupal etc.
Now, you can integrate more than three blocks per page, each with the size you prefer, although the most popular are 335×280, 728×90, 300×250, 320 ×50 (for mobile), 160×600 and 728×15 (a link block). The recommended thing is to put them around the content, the higher the better, but do not violate the AdSense policies. Policy violation can suspend the account and scare away the visitors with so many ads. Finally, after a few minutes of integrating the code on your website, personalized ads will start displaying automatically for each visitor coming to the site.
CTR, CPC, Page RPM, Tracking Criteria and Earnings Records
After knowing what is Google AdSense know the Adsense report terms. They allow knowing the obtained gains next to the user behavior and performance of the ads. There are basic things that are easy to interpret but are important enough to inform decisions regarding the disposition of advertisements in order to increase profits. The recommendation is to review, evaluate, think, test and see how these reports change. All this can be seen on the AdSense dashboard, but for more advanced management, reports can be integrated into the Google Analytics account. It is worth noting that the earnings are directly related to the niche of the website, you are more likely to receive more profits a site that speaks of finance and insurance to a gaming site. Likewise, competition also has a fundamental role.
CTR (Click through rate): The percentage of clicks obtained. If it says it’s 3% it means that out of every 100 visits, 3 people clicked. The idea is to optimize it so that it increases, for example, by testing different ad positions and evaluating the changes for a few days. Varies especially according to the site niche, is not comparable 15% of CTR in a game site (where children and visitors click in heaps) to a finance or shopping site with 2% to 5%.
CPC (Cost per click): Very related to the previous one because it indicates how much revenue is generated on average per click. It depends especially on advertisers’ offers, since some pay better than others and the number of conversions (purchases made by users or simply clicks to view offers), but the best thing to optimize is to always try to offer the best content (original, extensive, high quality, etc.); And the AdSense auction system will give greater relevance to the best advertisers to fill the ad spaces on the website thus increasing the demand and income for the creator of the content.
Page RPM: Approximate earnings per thousand impressions. It is a multiplication that relates the CPC and the CTR and estimates the gains achieved per thousand impressions regardless of whether you have one hundred or one million visits per day. As it depends on the other variables such as original and high-quality content.
Performance reports and monitoring criteria: You can evaluate the reports of all the ads together or, much better, see the CTR, CPC and Page RPM of each ad (to know which is the most efficient, the most striking, the most profitable, etc.) and visualize the advanced traces that through filters allow to evaluate which are the URLs of the website that generate more profits, which country they come from, which platform is preferred, which advertising network is the most prosperous, etc. There are predetermined reports but you can also perform tests with custom criteria.
How to Create Account on Google AdSense?
Creating an account on Google AdSense is completely free and easy to do, but there are many restrictions because it is quite serious. Yes, you can instantly register, have your account and start posting ads, but you must go through several verification steps starting with checking that your site is suitable to show ads for later, using all your real data (including a physical address), send a PIN to the door that you must enter to show that you are a real person over 18 years old.
Go to Adsense website: https://www.google.com/adsense/start/
AdSense Payments, Options, and Limitations
The PIN is sent to you after you get at least $10 in profits, no matter how long it takes to get them. Next comes the payment process, which is where you must indicate your billing information and the method by which you prefer to receive your money: checks, bank transfer or bank drafts (they are made through Western Union). You will only receive payments after completing at least $100, although it is best to read the full explanation in the AdSense forum.
When the final income balance reaches the payment threshold, Google AdSense will send you a payment at the end of the next month. This limit varies depending on the currency of your account report.
Suppose, for example, that the payment limit of your account is $100. In that case, if the final pending income reaches 100 USD in January, and you have carried out the four previous steps, Google AdSense will issue the payment at the end of February.
If the total of the final pending income does not reach the payment threshold, these are added to the next month, until the limit is reached.
Regarding the currency used, it depends on each country but in general, it is euros and dollars that Google AdSense uses to make the payments. Obviously, the proper conversion to local currency will depend on the method used for payments and the entity. The regulation of taxes is defined by each country at the time the money comes in, but in general, or at least in Colombia and other Latin American countries, for now only some taxes are applied for remittances for the same lack of knowledge of the entities of the government and banks that still do not put their eyes on, something that does not happen in countries like the USA with more follow-ups and more knowledge about the Internet.
Google AdSense Policies
Now you know what is Google AdSense and everything looks great but there are a lot of rules and restrictions that you need to check before you want to make money with AdSense. All are in the AdSense Program Policies, among them, one of the most important is that you can not click on your ads, nor can you ask family, friends or visitors to click as they will be taken as invalid clicks and at worst cases as a trap, which could cause the account to be suspended and not receive a penny.
You can not modify the ad code or put titles around the blocks to encourage false clicks: “help us”, “click to support the site”, “give me a beer”, etc. At the beginning if you do not see big profits, work constantly to publish high-quality content, you can reach large sums.
I am writing it apart because it is of vital importance, some sites are not allowed by AdSense because they violate their policies: sites that share copyrighted material (illegal downloads), betting sites, sites with adult content (not just pornography, even those of sexual advice and suggestive images are on the “black list”), with promotion of drugs, alcohol and tobacco (although there are some exceptions), sites that use Google’s brands without permission, sites with violent content, with content related to weapons or that affect certain populations (discrimination, xenophobia, bullying, etc.) and many more . You can join AdSense hangouts in your country to clarify doubts about the AdSense Policies and related topics such as copyright, implementation of ads and content for adults.
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Again, this is Google’s most important business and the one that most bets on it, so there will always be real people (not robots) from Google willing to help through telephone communications, via email, with official publications on their blogs, with Help forums, with multimedia material in your AdSense Academy, with events, with Google Hangouts, etc. And what about the content of third parties that are in the network (videos on YouTube, posts, guides, etc.) that like this article promote this tool that can be useful for many as an important source of income.
Finally, you got the answer to the question- what is Google AdSense and how it works. Let me know if you have any question in your mind. Comments are open below.