I decided to make this article for those who are starting in the world of online marketing, and I will review what is digital marketing, its benefits, and the main strategies.
What is Digital Marketing?
Digital Marketing, aka online marketing, is the use of the Internet and social networks to improve the marketing of a product or service.
It is important to note that digital marketing complements traditional marketing, not a substitute.
The concept of digital marketing emerged in the mid-nineties, with the emergence of the first electronic stores (Amazon, Dell others). Social Media Marketing (SMM) is a part of digital marketing, although this concept emerged several years later.
Importance of Digital Marketing
1. Measurement
A digital marketing strategy can be measured much more easily than traditional marketing strategies.
2. Personalization
Digital marketing democratizes personalization. It allows you to personalize the treatment with the client at a very low cost. It is important to note that modern consumers expect completely personalized treatment from companies.
3. Brand Visibility
If a company is not on the Internet, it “does not exist” because it has been proven that most people search the Internet before buying a product or service in the physical or digital world.
4. Recruitment and Customer Loyalty
Online marketing allows one to attract potential customers and retain current customers. Regardless of your circumstances, if there is one thing that is clear, working on your online presence is essential to success with any project nowadays. In the same way, using digital marketing as a tool to create an online presence is a key factor for the success of your project.
5. Increase in Sales
Digital marketing can significantly increase company sales because most companies’ potential customers are in the digital world.
6. Create a Community
Online marketing, and especially social media marketing, allow creating of a community that interacts with the brand, creating an emotional link between a company and its customers.
7. Channel with Great Reach
Digital marketing uses the Internet and social networks as a channel, which greatly impacts the reach and positioning of brands.
8. Experimentation
Online marketing allows testing tactics and adjusting strategies in real-time to optimize results.
9. Low Cost
Digital marketing strategies are lower cost than most traditional marketing strategies, which makes them accessible to small and medium businesses.
Main Digital Marketing Strategies
1. Website
The website is the fundamental pillar of digital marketing since it is the place where the company offers and sells its products and services. It is very important to have a professional website to build a business relationship with potential customers and the company.
The website should be easy to navigate and have elements that facilitate the conversion of visitors, that is to say, that the objective of the same is fulfilled.
To know more: A complete guide from scratch to create a website or blog.
2. Business Blog
All companies should have a blog because it allows attracting the target audience to the organization through useful articles. The blog is the center of the content marketing strategy and allows companies to create fresh content with better positioning in search engines.
To learn more: What is Content Marketing, Benefits and Success stories.
3. Search Engine Optimization (SEO)
The positioning in search engines, also called SEO (Search Engine Optimization), aims that when someone searches in Google or another search engine for a product or service sold by the company, the website will be in the first search results. SEO is one of the digital marketing strategies that bring traffic to websites.
To learn more: Talking about Search Engine Positioning
4. Social Networks
Companies must have a professional presence in the main social networks (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Google+, Snapchat, etc.) whose main objective is not the sale of products and services but to create a community of users with an emotional link with the brand. The goal of social networks for brands will be: to turn strangers into friends, friends into customers, and customers into brand evangelists.
5. Online Advertising
Advertising in search engines (Adwords) and social networks (Facebook Ads, Instagram Ads, TikTok Ads, etc.) have become excellent options for companies to reach their audience. Of all the digital marketing strategies, this is the only one that allows you to achieve results immediately.
To learn more: What is Google Adwords Campaign (SEM)?
6. Email Marketing
The use of email as a marketing strategy is usually very effective as long as it is always done with the authorization of the person who receives the emails. This strategy is especially useful for electronic stores as it allows them to bring potential customers to the website.
To learn more: Complete guide to email marketing from scratch.
7. Other Digital Marketing Strategies
Other strategies that can be used in online marketing are:
Affiliate Marketing: A company pays a commission for referrals to other websites.
Influencer marketing: The use of influencers to increase the brand’s reach.
To finish, I leave you with a question:
What digital marketing strategies do you consider to be the most effective?
I remain attentive to your answers.